Marketing Class “Donuts” over $100 to Pencils of PromisePublished by kate.searle on Wed, 11/01/2017 - 10:51
The Marketing class did a pricing experiment that involved selling donuts. Although the donuts were delicious, there were real marketing principles behind selling them. The first thing each team had to do was to pick a goal and pricing policy. Pricing policies are things like earning a profit, or competing with the competition. Most groups picked to compete with their competition, their peers. And for those who walked down the hall the competition was real. The next step in marketing these donuts was to pick a price and a pricing strategy. Pricing strategies are things such as 2 for $3 or a BOGO. After prices and pricing strategies were chosen, posters were made, and donuts were sold. When asked about this project, senior Rachel Slack, said this, “ I thought it was a lot of fun, very educational. It was awesome to have real world experience of pricing, selling, advertising, and working together as a team. The competition was intense and in the end we all learned a lot.” Overall the Marketing class felt this was a successful project. In total they made $115.79 and donated it to Pencils of Promise!