This Branding Guide is the rule book for how to represent Payson High School. These guidelines include official and authorized school colors, logos, and fonts. Approval from school administration is needed when straying from this guide.

General guidelines to follow when designing or creating anything that will represent Payson High School:

• Do not stretch, distort, reverse, invert, or drop shadow on any of the marks (logos)

• Marks should be placed on simple backgrounds so as not to distract

• Logos should only be pulled from the Google Drive (linked below) or the shared drive, not copied off of this webpage.

This link will take you to the Google folder containing all of the official and authorized logos and marks for PHS. These images are ONLY to be used for official PHS programs. Any non-PHS organization must obtain written permission from PHS administration in order to use these images. All use of these images must follow the requirements of this Branding and Style Guide. Please be sure to read it through before using the PHS logos.

• Images are in various colors of the P Logo (the academic mark) and the Lion Logo (athletic mark)

• The images are saved in various file formats: PNG, JPG, PDF, EPS, and AI (vector).

• There is also a subfolder of our official fonts for you to download to your computer and use, according to the style guide.

Any and all materials created to represent Payson High School should use the approved colors described here and shown below, as well as complimentary colors. When the exact color is not available, use the closest color possible. Forest and Kelly Green are considered the school's primary colors with Silver or Gray as its complementary and secondary school color. Black and white can also be used as accent, secondary, or tertiary colors.

Forest Green - primary color

Pantone 2427 C

HEX #035727

R: 3 G: 87 B: 39

C: 90 M: 38 Y: 100 K: 38

Kelly Green - primary color

Pantone 2418 C

HEX #098944

R: 7 G: 136 B: 68

C: 87 M: 22 Y: 99 K: 8

Silver or Gray - secondary color

Pantone Cool Gray 6 C

HEX #AAAAAB

R: 172 G: 172 B: 173

C: 34 M: 327 Y: 28 K: 0

Black - tertiary color

HEX #0000000

R: 0 G: 0 B: 0

C: 75 M: 368 Y: 67 K: 90

White - tertiary color

HEX #FFFFFFF

R: 255 G: 255 B: 255

C: 0 M: 0 Y: 0 K: 0

The "P" logo should be the primary representation of Payson High School in all academic and non-athletic contexts. It should not be stretched, reversed, or inverted. You can download this logo in the approved colors and in various file formats from the link above or by Clicking Here.

The Atheltic Logo should be the primary representation of Payson High School in all Athletic contexts. The logo should not be stretched or inverted. You can download this logo in the approved colors and in various file formats from the link above or by Clicking Here.

Whenever possible, use the fonts described here. You may have to Download the Fonts and install them on your computer.

• Here are the instructions for installing new fonts to a PC

As a general rule, a good way to combine fonts is to pair together a thick font with a thin font and/or a serif font with a sans serif font. You will notice below that we have paired them together in that way.

Some of the fonts below are not available in Google applications like docs, slides, etc. We have identified substitute fonts that you can use. You can see them below.

Teko Medium:

• Works great for headings and standalone words/phrases

• Is also available in Google docs

Merriweather:

• Works great for the text body

• Is also available in Google docs

Primary Athletic Fonts

Basketball:

• Only HAS capital letters

• Works great for headings and standalone words/phrases

• Google docs doesn't have basketball, but the "Graduate" font in bold can be used as a substitute

Agency FB:

• Works great for the text body and/or headings

• Google Docs doesn't have Agency, but the "Play" font or the "Electrolize" font can be used as substitutes

Miscellaneous Use

Bebas Nue:

• Only HAS capital letters

• Works great for headings and standalone words/phrases

LEMON MILK

• Only has capital letters

• Works great for headings and stand alone words/phrases

Source Sans Pro

• Works great for paragraphs and text body